About

Alexandra

Laws

Human Performance Coach, Speaker, Athlete

Alexandra Laws

High Performance Coach

for Athletes and Executives,

Speaker and Educator

As a successful Human Performance Coach Alex now translates her expertise into the demanding

high-stakes corporate sector, where she builds optimal performance in leaders.

A former professional Triathlete who represented Australia 4 times, competed in the Commonwealth

Games and won 4 World Championship medals, Alex is passionate about the human body and its

proper function who possesses the expertise to identify dysfunctional gaps in performance routines.

Through her Corporate Zero Gravity program, she successfully helps transform leaders individual

performance which cultivated more coherent teams and transformed company culture.

Professional Triathlete

Inducted into the South Australian Triathlon Hall of Fame 2018

Competed in 1990 Commonwealth Games in Triathlon

Competed in 3 World Championships representing Australia 1991-1994

Won 4 World Championship Medals (3 Gold, 1 Silver)

Australian Junior Triathlete of the Year 1991

South Australian Triathlete of the Year

1991 Recipient of Sports Australia Award

State Bank Sports Award for Triathlon

Australia Day Medal for Swimming

High Performance Coach to Professional Athletes

Alex managed the human performance physically, mentally and emotionally for dozens of world class athlete's over 26 years.

Highlights were

Ai Sugiyama Singles ranking #8 and Doubles #1. Winning the Wimbledon and French Open Doubles Championships.

First female WTA tennis player to win semi finals and finals matches in both Singles and Doubles at a Tier 1 tournament all in one day.

Danny Way 3 World records including the Great Wall of China Jump

Paul Rodriguez most amount of medals won at an X Games

Zero Gravity Program

Alex now translates this expertise to the demanding high-stakes corporate sector where she builds optimal performance in leaders so they attain their corporate and personal goals.

As a translator of scientifically based research and cutting edge digital tools, it is my role to empower you and your teams to monitor and track progress to achieve results and outcomes.

Alex's superpower is quickly and easily identifying hidden blind spots in human performance and providing effective and efficient solutions for optimal outcomes based on data and simple routines.

Speaking

Alex speaking topics are

Are you Hacking Your Human or is it Hacking you?

Discover how embracing biometrics to drive workforce wellbeing helps leaders engage top talent long term

Why Leaders need to function like athletes

Quantifying and Qualifying human performance

HR Practitioners are the new head coach for corporate

Data Driven Wellness

As the business world gets consumed by data and software, it’s easy to lose sight of the human side of leading a team.

Every individual is different, and requires a unique and tailored approach to boosting personal performance.

In my years working with high performance athletes, I learned how to best support people on their unique path to growth. It just happens that data is the key to unlock these individual insights.

Publications

  • Core Training with Rob Dyrdek

Muscle And Fitness Jan 1, 2011

  • Power Paddling, Dry Land Conditioning

Surfer Magazine USA, Australia, Japan, France Jan 1, 1999

  • Danny Way Interview for Great Wall of China Jump

Muscle And Fitness Jan 1, 2011

  • Danny Way Interview for Great Wall of China Jump

Muscle And Fitness Jan 1, 2011

  • Dig Deep, Pain Free Guide to Padling

Surfer Magazine USA, Australia, Japan, France Jan 1, 1999

  • Swim Technique

Triathlete Magazine USA May 1, 1993

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Core Training with Rob Dyrdek

Muscle And Fitness Jan 1, 2011

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Danny Way Interview for Great Wall of China Jump

Muscle And Fitness Jan 1, 2011

Image

Dig Deep, Pain Free Guide to Padling

Surfer Magazine USA, Australia, Japan, France Jan 1, 1999

Image

Power Paddling, Dry Land Conditioning

Surfer Magazine USA, Australia, Japan, France Jan 1, 1999

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Cross Training Article

Tennis Training Website Jan 1, 1997

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Swim Technique

Triathlete Magazine USA May 1, 1993

Alexandra Laws 2023 All Rights Reserved